Walt Mossberg von Re/code ist nicht begeistert vom neuen iPad Air (2):
The full-sized iPad Air 2 […] is a little thinner, and a little lighter, than the original Air […]. It has a faster processor. And it […] boasts Touch ID, the easy-to-use fingerprint reader introduced on the iPhone, […]
Oh, and it has a better rear camera, for those who take a lot of pictures and videos with 10-inch tablets. And it’s available in an optional gold color.
Here’s what the iPad Air 2 doesn’t have: A higher-resolution screen, a bigger screen, a changed height or width, longer battery life, a snap-on keyboard, or a lower base price. […]
Essentially, the iPad Air 2 is a thinner and lighter version of the original Air with a faster processor, one that has gained some of the latest iPhone technology, like the better rear camera, support for faster Wi-Fi and cellular networks (where available), and the fingerprint sensor. […]
So I don’t recommend that average iPad Air owners upgrade to the Air 2. But what about the vast majority of iPad owners who own older models? That’s a different story.
Ich finde diese Beschreibung zwar inhaltlich korrekt, aber in der Zusammenstellung und Formulierung zu hart.
Vielleicht haben ein paar iPad-Fans auf TouchID gewartet – so wie ich. Vielleicht reicht es „dem Markt“ auch, alle 2-3 Jahre ein neues iPad zu kaufen. Oder wie Six Colors Tim Cook von der Quartalsbericht-PK zitiert hat:
What you do see is that people hold on to their iPad longer than they do a phone. And because we’ve only been in this business four years, we don’t really know what the upgrade cycle will be for people. And so that’s a difficult thing to call.
What we do know is that people always respond to us doing great products, and we feel really great about we introduced last week.
Also: der durchschnittliche iPad Air Benutzer wird jetzt sicherlich nicht upgraden. War „allen“ klar, bis auf Mossberg. Für alle anderen lohnt sich das Upgrade wirklich. Und das ist auch Re/code klar, macht aber keine guten Schlagzeilen.
Bildquelle (Original): Apple